POSTED: 20 NOVEMBER 2010

Collaborative consumption gains momentum around the world

A powerful cultural and economic force is reinventing not just what we consume but how we consume, and it’s called collaborative consumption. The rapid explosion in swapping, sharing, bartering, trading and renting — reinvented through social technologies —is a hot ‘big idea’.

Coined and explored for the first time in the groundbreaking book What’s Mine Is Yours, collaborative consumption is a game-changing opportunity for networked technologies to transform business, public services and the way we live.

Authors Rachel Botsman and Roo Rogers have included dozens of impressive examples of entrepreneurs from around the world establishing new markets from car sharing to social lending to peer-to-peer rental.

The authors have put their finger on one of the most important socioeconomic trends that will shape our culture over the next decades.

*Based on media release issued by HarperCollins.

PUBLISHING DETAILS

What's Mine Is Yours: The Rise of Collaborative Consumption, by Rachel Botsman & Roo Rogers | 304pp hardcover $45 | Published October 2010 by HarperBusiness